Black Beauty Brands: The Shea Moisture Hoopla

Yesterday, April 24th 2017, SheaMoisture realized a brand new ad for their ” Break The Walls” campaign. But they left the one demographic/group that is responsible for making their coins: black women with kinky hair. 4a/4ab/4c. Y’all once SJW Twitter or black women saw this commercial. The feedback on that commercial:  Mind-blowing! If y’all didn’t know , […]

Yesterday, April 24th 2017, SheaMoisture realized a brand new ad for their ” Break The Walls” campaign. But they left the one demographic/group that is responsible for making their coins: black women with kinky hair. 4a/4ab/4c.

Y’all once SJW Twitter or black women saw this commercial. The feedback on that commercial:  Mind-blowing!

If y’all didn’t know , Shea Moisture is a “black brand”  caters to black women. But I believe most black women failed to realize that Shea Moisture is “no longer” a black brand? Y’all wondering why I making this statement?! Well, let’s take a drive down memory lane.

Back in September 2015, Shea Moisture had unveiled that they had to brought an investor in their company, Bain Capital (ran by Mitt Romney if y’all weren’t aware) for several reasons.

Finally after SM came to their senses, they decided to pull the ad. Wait for the bs apology…

What SM’s apology really meant:

Of course, the reactions of others(black men, some BW, and whites) were they didn’t understand the big hoopla:

Exhibit A                                                         Exhibit B                                                              Exhibit C
                                                     

I have actually have the same sentiments of the opps:

Exhibit D

 

While I understand the outrage other black women feel towards SM,  I knew ever since 2015 that SM made that decision solely on financial gains. I still use some SM products and probably will continue to use their products. It is hard to support black brands who sell out ,so yes I feel do have the same sentiments as other BW’s reasoning for their outrage against black brands who sell out

Shelah Marie (Love her so much!) posted something on Instagram.

  • I’ll suggest you follow her! She’s amazing!

I guess SM came their damn senses because after all the hoopla, they decide to do this:

At the end of the day, should BW support SheaMoisture? That’s up to for every BW to decide. Like I stated before, I will continue use SM’s products such as the Coconut Hibiscus Line, African Black Soap line, the Jamaican Black Castor Oil line, etc.

Sis, My Site Is..

For the two weeks in CT 101, we having learning the basic operations of our sites. Girl, the way I have been behind with other assignments and other things happening my life! Any who, I have gotten my stuff together, and I have been messing around with different themes. I found this dope theme called: Germaine. Yes, I feeling this theme for several reasons: 1. Pink is my favorite color! 2. The flowers add a beautiful touch to the whole layout. Some cons: Although, I love this format, it’s too simple for my taste. This of course, I am used to because, I have used to WordPress for two other classes. WordPress is a great site, but lacks in detail when it comes to themes for blogs. I wish the flowers had some animation going on at least. But customizing so far is great!  I am a perfectionist , so I will still tweak my website until I am satisfied.

I’ll have my website linked below for y’all to to check it out and please give some feedback!

lifeasjani.com/ct101

Don’t Even Try It: Copyright Problems

According to Merriam- Webster Dictionary, Copyright is defined as “the exclusive legal right to reproduce, publish, sell, or distribute the matter and form of something (as a literary, musical, or artistic work).” Reading the Conversations About Copyright post,  I realize that in this  social media- obsessed society, copyrighted materials are being used more and more in other’s works. On the flip side, owners create things such as gifs or term often lack the knowledge about copyright. Take for example, Peaches Monroe. Peaches Monroe is responsible for the term ” Fleek” but because she didn’t make efforts to copyright (according to Peaches, she didn’t want to), companies such as Forever 21 are using her term on their merchandise without considering fair use because it wasn’t copyrighted.  I wonder if Peaches had been more ‘knowledgeable’ and monetized her term, she would be making mad coins, girl.

Anyways , I’ll post a link to an article to read more about Peaches Monroe and hopefully y’all will donate to  her go fund me account for her new business venture.

Peaches Monroe: Creator of “Eyebrows on Fleek”

90’s and 2000’s: Supercut Bliss!

In Week’s 5 class, we learned how to edit a video in the lens of a supercut, which is remixing several clips together. I have done this before for other classes, but this was my first time using iMovie. At first, it was very confusing but with persistence i was able to roughly edit some of my favorite 90’s and 2000’s shows that I still enjoy today!

[jwplayer mediaid=”18064″]

Creating Magic With Photoshop for Amateurs!

 

I chose an image of a candle to create my vision of a disappearing flame gif. This is my first interaction with Photoshop and I didn’t know what I was doing! Ryan was so helpful, showing me how to use certain things such as the magic tool, creating different layers of the image, filling the background, playing around with the opacity of the flame, etc.  Although I felt “unsuccessful” with creating an animated gif, I believe with Ryan’s guidance and watching Photoshop videos, I can master Photoshop.

“Practice makes Perfect”