Yesterday, April 24th 2017, SheaMoisture realized a brand new ad for their ” Break The Walls” campaign. But they left the one demographic/group that is responsible for making their coins: black women with kinky hair. 4a/4ab/4c.
Y’all once SJW Twitter or black women saw this commercial. The feedback on that commercial: Mind-blowing!
If y’all didn’t know , Shea Moisture is a “black brand” caters to black women. But I believe most black women failed to realize that Shea Moisture is “no longer” a black brand? Y’all wondering why I making this statement?! Well, let’s take a drive down memory lane.
Back in September 2015, Shea Moisture had unveiled that they had to brought an investor in their company, Bain Capital (ran by Mitt Romney if y’all weren’t aware) for several reasons.
- To read more on SheaMoisture/ Bain Capital: Shea Moisture Sells Large Stake To An Investment Firm, Naturals Express Disappointment
Finally after SM came to their senses, they decided to pull the ad. Wait for the bs apology…
What SM’s apology really meant:
Of course, the reactions of others(black men, some BW, and whites) were they didn’t understand the big hoopla:
I have actually have the same sentiments of the opps:
While I understand the outrage other black women feel towards SM, I knew ever since 2015 that SM made that decision solely on financial gains. I still use some SM products and probably will continue to use their products. It is hard to support black brands who sell out ,so yes I feel do have the same sentiments as other BW’s reasoning for their outrage against black brands who sell out
Shelah Marie (Love her so much!) posted something on Instagram.
- I’ll suggest you follow her! She’s amazing!
I guess SM came their damn senses because after all the hoopla, they decide to do this:
At the end of the day, should BW support SheaMoisture? That’s up to for every BW to decide. Like I stated before, I will continue use SM’s products such as the Coconut Hibiscus Line, African Black Soap line, the Jamaican Black Castor Oil line, etc.